UNICO ID TECH
Creating a Simpler and More Trustworthy World
• Strategy | Branding | Art Direction | Product
Unico’s facelift project was born from a need to stand out in an increasingly competitive market. And, more importantly, to become more scalable and consistent across every user touchpoint.
It was also the perfect opportunity to build a new foundation: a visual narrative and set of brand assets that would express Unico’s core values through a purpose that was real, clear, and deeply rooted in the brand’s mission:
“To help people gain autonomy over their identity, so they can transform how they interact with services that improve their lives.”
The Brand
This was not just a visual update — it was a strategic shift. We built a brand system aligned with Unico’s mission of security, simplicity, and user empowerment.
Our goal was to express trust and transparency while moving away from the standard aesthetics of tech startups, replacing flashy trends with human-centered design.
Color & Graphics
We refined Unico’s color palette to create stronger emotional resonance.
Instead of relying on neon tones — common in the tech world — we introduced warmer, more comfortable colors, with reduced brightness and subtle textures that mimic ink on paper.
For the brand’s proprietary graphics and patterns, we drew inspiration from the world of security and authenticity.Stamps and natural ink marks became references for lines and shapes — building a system that feels both official and approachable.
Typography
Accessibility was at the core of our typographic work.
We designed a family of fonts that balanced clarity with personality, enabling the brand to scale with efficiency while staying distinctive.
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Unico Logotipo – a custom typeface for logotypes and sub-brands, designed to expand and support the product architecture.
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Unico Display – a unique, expressive font that brings back the charm of inktraps.
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Unico Produto – highly legible, built for clarity, with open angles, well-drawn forms, and small serifs that help distinguish similar characters — ideal for tech interfaces and accessibility standards.
As ilustrações
Um sistema de ilustração permite
criar com consistência, modularidade e escalabilidade além de entregar uma experiência proprietária de marca.
Com o foco da Unico nas temáticas de privacidade, segurança, simplicidade, transparência criamos um sistema modular de ilustração que permitiu que o time de design da Unico explorar infinitas combinações.
Utilizando formas muito simples com foco no fácil entendimento, as ilustrações ajudaram a traduzir ações, tangibilizando fluxos e simplificando temas complexos
do universo tech que envolvem os produtos da Unico como a Biometria Facial, o cofre de dados, cyber segurança, entre muitos outros.
Illustration System
To support Unico’s themes of privacy, security, simplicity, and transparency, we created a modular illustration system that offers consistency and flexibility at scale.
Built with simple, intuitive shapes, the illustrations help explain complex topics — such as facial recognition, data vaults, and cybersecurity — making them easier to understand and more user-friendly.
By empowering the internal design team to create infinite visual combinations, we ensured that every illustration could reinforce the brand’s identity across different channels and use cases.
